มหาวิทยาลัยเชียงใหม่ : Chiang Mai University, THAILAND

Chiang Mai University Emblem: “Elephant Holding a Torch”

The emblem of Chiang Mai University features an elephant holding a torch. The symbolism of the emblem includes:

Elephant is a nationally significant animal in Northern Thailand, representing the region.
The Elephant’s Step Forward symbolizes unceasing progress and advancement.
Torch represents the light of knowledge and wisdom.
Eight-pointed radiance denotes the eight faculties initially planned for the university′s establishment.
Teak Flower is symbol of Northern Thailand’s economic flora, signifying prosperity and abundance.
Pali phrase, “Attānaṃ damayanti paṇḍitā” is the university’s motto, meaning “The wise discipline themselves.”
B.E. 2507 (1964) is the year Chiang Mai University was established.

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Official Sub-logo (CMU Signature)

SUB-LOGO SIGNATURE

Inspired by CMU’s vision of integrating technology and innovation. The design features dynamic circular forms forming “CMU,” representing ongoing development. Purple symbolizes CMU. Yellow-orange (from Flame of the Forest flower) signifies innovation and creativity. Design balances simplicity and meaning, conveying movement and progress.

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60th Anniversary Symbol of CMU

Advancing Towards Internationalization The design concept combines two core ideas: preserving identity and progressing into the future. The context of identity is conveyed through the graceful Lanna-inspired lines, incorporating both Thai numerals “๖๐” and international numerals “60.” This reflects Chiang Mai University as a regional center of learning—one that honors local traditions while advancing national development through innovation. The flowing lines of the **flame of the forest flower (Dok Thong Kwao)** are also subtly incorporated, symbolizing a warm welcome to a new era.

The key element of the emblem is the **baby elephant**, moving forward through a **sustainability loop or wheel**, representing commitment, dedication, and comprehensive development over the past 60 years—and readiness to stride confidently into the future.

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Usage of the University Emblem

In ceremonial contexts:

The two concentric circles and teak flowers are green.
Text within the band between the circles is on a white background.
The inner circle background is purple, the university’s official color.
The elephant and torch are depicted in white.

Official University Colors

Purple (Dok Rak Purple): A mix of 60% Magenta and 40% Cyan,
CMYK: M60 C40; RGB: R158 G118 B180.
Green (Viridian):
For circular outlines:
CMYK: C83 M36 Y100 K29; RGB: R40 G100 B40

Regulations for Use

As per the Royal Gazette Vol. 128, Special Section 146 Ngo, December 2, 2011:
• The emblem is exclusively for CMU-related purposes.
• Commercial use is prohibited, unless benefiting the university and authorized in writing by the President or designee.
• Use not directly benefitting CMU (including alumni groups) requires written approval.

• Individuals who are authorized to use the emblem, mark, or symbol of Chiang Mai University must adhere to the following:
- Use them strictly for the purposes for which permission was granted.
- Use them in appropriate places, areas, or on items in a manner befitting a person of integrity and with due respect for the emblem, mark, or symbol.
- Upon completion of use, they must be properly stored or destroyed to prevent further unauthorized use by others.

• In cases where the authorized user fails to comply with the specified conditions, the President of the University or a designated representative shall take the following actions:
- Order the termination of the authorization.
- If damage is caused to Chiang Mai University, proceed immediately in accordance with the relevant laws.