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CMUBS M.B.A. Students Visit Home Sukkapan Public Company Limited

9 July 2025
Chiang Mai University Business School
On July 5, 2025, Asst. Prof. Dr. Pitchayaluk Pitchayakul, Dr. Athicha Kwangsopha, and Asst. Prof. Dr. Chaiwut Tangsomsai led students from the Master of Business Administration (M.B.A.) program on an academic field trip to Home Sukkapan Public Company Limited.

The delegation was warmly welcomed by Mr. Nop Anurutnetrasiri, Managing Director and distinguished alumnus of AccBA (Class of ’30), along with Ms. Jaa, the Chief Marketing Officer (CMO). The hosts delivered a special briefing on the company’s operations and strategic direction.

During the visit, the students gained valuable insights into corporate management processes, business strategy, product display design, as well as brand development and customer relationship management. These practical lessons in business administration are instrumental in helping students develop final business plans for the company, which they will present to the company’s executive team as part of their final academic project for the semester.

The M.B.A. program would like to express its sincere appreciation to Mr. Nop Anurutnetrasiri, the executive team, and all staff members at Home Sukkapan Public Company Limited for their generous support and for sharing such meaningful knowledge, which greatly enriches the learning experience of our students.
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