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CMUBS M.B.A. Students Present 5-Year Strategic Plan to Home Sukkapan Executives

15 August 2025
Chiang Mai University Business School
On Saturday, 9 August 2028, Chiang Mai University Business School (CMUBS) welcomed 10 top executives from Home Sukkapan, a leading home interior supplies company, for the final presentations of the MBA course “Managing for Business Success.”

As part of a project-based/action learning initiative, 55 MBA students worked in five consulting teams to develop a comprehensive 5-year strategic business plan for Home Sukkapan. Over the semester, students studied domestic and international business cases, visited the company’s site, and learned directly from the owner’s business journey before crafting their strategic recommendations.

The executives expressed their appreciation for the students’ creativity, analytical insights, and practical strategies. Students, in turn, valued the opportunity to tackle a real-world business challenge and gain constructive feedback from industry leaders.

This collaboration reflects CMUBS’s commitment to bridging academic learning with real business practice, preparing students to become future-ready leaders.
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