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Dean of International College of Digital Innovation (ICDI), Chiang Mai University, Visits Peihua College to Strengthen Collaboration in Digital Media and Academic Exchange

4 July 2025
International College of Digital Innovation

June 21, 2025 – Assistant Professor Dr. Rujira Ouncharoen, Dean of the International College of Digital Innovation (ICDI), Chiang Mai University, led a delegation to Xi’an Peihua College in the People’s Republic of China to explore academic collaboration with the College of Integrated Media Innovation. The delegation was warmly welcomed by Professor Donghua Zhou and the college’s executive team.

During the visit, the ICDI delegation toured Peihua’s state-of-the-art media production studios and research facilities, which specialize in short-form video, live streaming, and integrated digital media technologies—responding to the evolving needs of the modern creative industry.
The two institutions exchanged ideas on how to integrate their respective strengths to establish meaningful collaboration. ICDI contributed its expertise in artificial intelligence (AI), big data analytics, and digital policy, while Peihua College showcased its excellence in multimedia production, content design, and media integration technologies.

This synergy between digital technology and media production laid a strong foundation for joint initiatives such as co-developed academic programs, joint thesis supervision, cross-institutional research, and experiential learning activities, including academic seminars, student exhibitions, and industry-linked workshops—all aimed at connecting education with the demands of the real-world digital media industry.

The visit marked a significant step toward building a strategic academic partnership in graduate education and international human resource development. Both institutions affirmed their commitment to deepening collaboration through faculty exchange, shared research infrastructure, and the co-design of future-focused curricula to elevate the global quality of digital media education.
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