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ICDI attended a meeting with the Free Trade Zone Committee of the Yunnan Federation of Industrial Economics at Ziyun Bluebird - Yunnan Cultural and Creative Exposition in Kunming, People's Republic of China.

12 May 2023
International College of Digital Innovation
On May 9, 2023, a working group from the International College of Digital Innovation (ICDI) at Chiang Mai University, led by Assistant Professor Dr. Rujira Ouncharoen, Dean, attended a meeting with the Free Trade Zone Committee of the Yunnan Federation of Industrial Economics at Ziyun Bluebird - Yunnan Cultural and Creative Exposition in Kunming, People's Republic of China. The purpose of the meeting was to discuss cooperation opportunities in cross-border e-commerce under the Entrepreneurship Development Project in Lancang-Mekong Cooperation Member Countries. The main objective of this project is to support the development of the innovative economy corridor (Strengthening Entrepreneurs in LMC for Route Number 1 Innovation Corridor Development) by promoting and supporting cross-border e-commerce products of SMEs, entrepreneurs, startups, and community enterprises in Thailand to China, thus creating market opportunities for these businesses to sell their products to Chinese customers. Additionally, the project aims to support the development of entrepreneurs, SMEs, startups, and students in becoming digital marketers and promoting their products and services in the Chinese market through cross-border e-commerce. The geographical advantage of having transportation routes connecting countries in the sub-region of Mekong and the People's Republic of China, such as the China-Laos railway that connects to Thailand in both the North and the Northeast, allows for increased ease in promoting cross-border e-commerce.

Representatives from China who attended the meeting included Mr. Fang Zhiyi, President of the Yunnan Federation of Industrial Economics; Ms. Yang Huaying, Director of the Yunnan Federation of Industrial Economics Free Trade Zone Working Group; Mr. Chen Bing, Secretary-General; Mr. Lan Jincheng, Director of the Political Research and Development Office; and Mr. Ma Hongxiang, Deputy Director. Other attendees included Mr. Song Yunhui, Mr. Wang Gongxing, and Ms. Duan Lizhi, Advisor and Deputy Director of Membership, respectively. Ms. Wang Tong, Chairman of Kunming Chengzi Duoduo Technology Co., Ltd., Mr. Yue Jun, and Mr. Wang Jun were also in attendance. Ms. Shao Yuhua, Executive Vice President of the Yunnan Transport Industry Association; Mr. Liu Hongbo, Secretary-General; Mr. Huang Fuxiang, Director of the Social Development Department of the Chinese Painting and Calligraphy Academy and General Counselor of Free Trade Zone; Mr. Xie Feng, Secretary of the Service Trade Association of the Yunnan Provincial Department of Commerce; and Mr. Qin Lei, Associate Professor at Kunming University of Science and Technology/ASEAN Research Institute. Additionally, representatives from various companies attended the meeting, including Ms. Chen Jing, Chief Financial Officer of Shining Star Group; Mr. Wu Zizheng, Vice General Manager of Agile; Mr. Jiang Jibo, Vice General Manager; and Ms. Yang Haijing, Vice General Manager of Yunnan Baojia Import and Export Trade Co., Ltd. Mr. Liu Yonghua, Director of the Yunnan Tea Research Institute, and Mr. Kailong, Vice President of the Yunnan Human Resources Industry Association, also attended the meeting.

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