Dr. Pachernwaat Srichai, a researcher of the Multidisciplinary Research Institute, CMU, as project leader, together with Asst. Prof. Dr. Chinanat Witthayaprapakorn, co-researcher, participated in a talk show activity on the topic "Faith-Fashion: New Trend Business Income and Its Power to the Local Economy", taken place at the Chiang Mai Book Fair at Chiang Mai Hall, Central Chiang Mai Airport Shopping Center.
They presented the situation of the Muketing business (faith business)'s value in Thailand, the Muketing market that generates income and economic movement in Thailand, as well as examples of fashion and beliefs. in order to stimulate consumption of this special group of consumers.
Dr. Pachernwaat Srichai also presented the examples of products which were developed from the project of Creative Lanna Fashion Soft Power project: Promoting the Lifestyle Fashion Products from Local Textiles to the audience and people at the event.
#แฟชั่นสายมู #SoftPower #มช #มหาวิทยาลัยเชียงใหม่ #CMU #CTRD #MDRI #สถาบันวิจัยพหุศาสตร์ #CreativeLannaFashionSoftPower #การส่งเสริมผลิตภัณฑ์แฟชั่นไลฟ์สไตล์จากสิ่งทอทุนวัฒนธรรมพื้นถิ่นล้านนา #ACCL