News

Knowledge of e-cigarettes in the youth.
It's more dangerous than you think.

The International College of Digital Innovation, Chiang Mai University, and ThaiHealth collaborate to enhance the potential of young networks of health communicators to reduce risk factors and raise awareness about e-cigarettes, which are more harmful than you might believe. In Thailand, smoking and "e-cigarettes" are the leading risk factors for early death. More than 1.2 million Thais were determined to have smoking-related illnesses, had died unexpectedly 18 years earlier, and had disabilities for an average of 3 years before dying, according to statistics from the National Statistical Office. The highest rate of e-cigarette use was found among 79,000 participants in the 20–24 age group. The start of their smoking adventure at age 6 is astonishing considering how young they are. Therefore, it is vital and necessary to continuously understand the business model used by the tobacco and e-cigarette industries to target children and youth.

Production of media to reduce the risk factors of e-cigarette smoking

Today (November 15, 2022), ThaiHealth, in collaboration with Thai Cable Broadcasting Station (Cable Channel 37HD) and Linear Cable TV Chiang Mai Station, has organized a "Training for network capacity development of Thai students." Health Communication produces a viral clip to reduce risk factors ("E-cigarettes are more dangerous than you think") and supports the project to develop a network of health media to reduce risk factors in the community. The training is held at the International College of Digital Innovation, Chiang Mai University.

Prof. Dr. Rujira Ouncharoen, dean of the International College of Digital Innovation at Chiang Mai University, said that this activity is an opportunity for children and youth to learn together about the issue of producing viral clip media that they are interested in, resulting in media works that can be shared and spread with friends and family. It is an encouragement to the new generation, communities, and society to have a correct understanding of the dangers of cigarettes and e-cigarettes.

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